Digital Marketing

According to Investopedia, Digital Marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” ar•el•em digital marketing is ready to help you do exactly that.

ar•el•em can help you with the following digital marketing areas:

Search Engine Optimization (SEO)

Quality SEO goes beyond just optimizing keywords for search engines. You must also pay attention to length and timing of content on a page. Linking to relevant content with both internal and external links is essential. Above all, it includes making sure the content is readable and consumable.

Pay per Click (PPC) Marketing

Pay per click is about awareness. Our PPC services focus on top of the funnel awareness building to reach out to potential new customers. This approach is less focused than full Search Engine Marketing (SEM), but still uses Google Ads, Facebook Ads, LinkedIn Advertising, and Retargeting.

Search Engine Marketing (SEM)

Search Engine Marketing goes beyond just basic Pay Per Click (PPC). Building on more than basic awareness, it pushes specific content in ads to drive customers down a conversion path. This path may include landing pages and email campaigns after people have clicked through an ad to the website. We can build that path and all the content for you.