As an introduction to ar•el•em digital marketing, we’ll talk about the fundamentals you need in place that will allow you to build a solid SMB digital marketing strategy. Today we cover four pillars that can be built around to give your online marketing efforts the best chance of success.
- Website Design and Content
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Presence
We want you to have utmost confidence in the team you’re about to hire for amplifying your digital voice – So let’s get started!
Website Design and Content
Without an attractive, informative website your digital marketing will never have the foundation it needs to be successful. Your business will be the most successful when it has the useful content your customers want to find and presents it in a way that is easy to consume. We can design a site that is both functional and content-rich, enhancing the customer experience when they interact with your business.
Search Engine Optimization (SEO)
Presenting your information in a clear manner is important to the customer and it’s equally important to make sure your site is structured in a way that the search engines can find you. You need to include the main keywords as well as the long tail keyword phrases that are relevant and specific to what your customers are looking for. We’ll do the research and find the best phrasing to help search engines find and rank you higher.
Email Marketing
Email marketing has been around for decades but it is still an effective digital marketing tool that should not be ignored. You can get started by offering a simple newsletter update to your existing list every month or, if you don’t have the content built out yet to support that frequency, every quarter. The point is to get it off the ground and then communicate on a regular schedule that helps keep you top-of-mind with your customers.
Appropriate Social Media Presence
People expect your business to have some social presence. Choosing the right social media channels is key to engaging with your current and future customers. Announce product and service updates, listen for social signals that affect your business, interact with customers online, or build a community – your social presence can fuel business success with the right guidance. ar•el•em digital marketing can be with you at each step of the way, making the most of your social engagement.
A strong foundation
Once the foundation is in place, you can look to building the more intricate digital marketing structures that will give you a strong online, presence. Programs like pay-per-click (PPC), webinar production, landing page strategy, or marketing automation will help push your online digital marketing to even greater heights and better a better return on investment (ROI).
At ar•el•em digital marketing, we can build your strong foundation and then construct an amazing marketing structure on top of it that will grow your business. Contact us today to get started!