Once a prospect has been attracted to your site, (whether through PPC, SEM, or organic discovery) you want to nurture them until they convert. ar•el•em Marketing Automation services focus on moving your customers through the middle of the marketing funnel.
We specialize in the following areas of marketing automation:
Customer Profile Building
We will collaborate with you to define your ideal customer. Using that information we can tailor a profile that best represents who you want to attract to your business. From there we can map out the customer journey they should take toward conversion
Lead Nurturing Campaigns
Each customer can take a different path to conversion. We’ll help you identify the strongest buying signals and build content to support those signals. Then we will map out the various paths that prospects can take.
Email Campaigns
One of the most reliable digital channels continues to be well-crafted email campaigns. The key is to make the content relevant and timely will still looking good. From newsletters to cart abandonment notifications, ar•el•em will craft great looking templates for use in your marketing automation or in general.
Landing Pages
The premise is simple: trade your valuable content for prospect contact information to grow your lists and gauge product interest. Good looking landing pages that convert are a core piece to marketing automation programs. ar•el•em can build your landing pages to help convert prospects and guide them on the path of becoming a customer.